Services
SEO / GEO / AEO
Findable in Google. Cited by AI. Chosen by buyers.
Search has split. Buyers still use Google — but they also ask ChatGPT, Perplexity, and AI Overviews, and those engines don't rank pages, they cite sources. Winning visibility now means three disciplines at once: SEO for the rankings that still drive most traffic, GEO so generative engines cite you, and AEO so your content is the answer engines quote.
We build all three on one foundation: technically clean pages, genuinely authoritative content, and structured data that lets machines understand who you are and what you know. It's the same work that makes robindeane.com itself rank — applied to your business.
What's included
Technical SEO
Crawlability, indexation, site architecture, Core Web Vitals, and structured data — the foundation every other gain depends on.
GEO (generative engine optimisation)
Making your content citable by AI engines: llms.txt, quotable structure, entity clarity, and the authority signals generative engines weigh.
AEO (answer engine optimisation)
Content engineered to be the answer — question-led structure, FAQ and schema coverage, and featured-snippet targeting.
Content strategy for search
Keyword and topic clustering mapped to buyer intent, so you build topical authority instead of scattered posts.
Measurement and iteration
Search Console, rankings, and AI-citation monitoring rolled into one view — with a monthly action list, not just a dashboard.
Who this is for
- Businesses invisible in AI answers while competitors are getting cited
- Teams whose SEO has plateaued and who need the next layer, not more of the same
- Companies launching new sites who want search-and-AI visibility built in from day one
Frequently asked questions
What is the difference between SEO, GEO, and AEO?
SEO (search engine optimisation) earns rankings in traditional search results. GEO (generative engine optimisation) earns citations in AI-generated answers from tools like ChatGPT and Perplexity. AEO (answer engine optimisation) structures content so engines can quote it directly as the answer to a question. They overlap heavily — strong foundations serve all three — but each has distinct techniques.
Does traditional SEO still matter now that people ask AI?
Yes. Traditional search still carries the majority of commercial discovery traffic, and AI engines themselves lean on well-ranked, authoritative pages when choosing what to cite. SEO and GEO compound each other; neither replaces the other.
How do you get a business cited by ChatGPT and Perplexity?
By making content easy to trust and easy to quote: clear entity and author signals, structured data, quotable answer-first formatting, llms.txt for AI crawlers, and off-site authority signals that corroborate who you are. Citation can't be bought — it's earned through structure and authority.
How long until SEO and GEO work shows results?
Technical fixes can move things within weeks; content and authority building typically shows meaningful movement over three to six months. AI citation can arrive faster for well-structured niche content because those engines refresh sources more dynamically than rankings move.
Related insights
Ready to talk about SEO, GEO, and AEO?
Available as a defined-scope project, part of a monthly retainer, or a one-off strategy consultation — whichever fits where you are.